Last night I received this in an email from Microsoft.
Microsoft® Content AdsBetato all U.S. adCenter advertisers on August 29. With this release, you can extend your advertising reach beyond search, and choose how your accounts are upgraded.
Now MSN have to do this right if they are ever to put a dent in Google’s strangle hold on the search engine arena. A few important things to note.
- I would say that the current paid traffic I’m getting from MSN is pretty much fraud free and the purest of all the search engines at the moment.
- Google’s content network is tarnished because of the poor traffic from spammy looking sites, which ultimately gets you very little conversions. It’s got better but still a huge way to go.
- MSN needs more distribution - I would love to spend more money on MSN, but there’s just no where to spend it.
If MSN can create a content network that actually works, then they will finally at the very least be starting to mount some sort of offence on the Dominance of Google.
What have they got to do - to get it right?
- Zero tolerence on fraudsters / spammers
- Generous % shares for publishers to attract quality publishers
- Tight contextual matching - Don’t let my loans ads show up on a tattoo site!
- Transparent reporting - from the start let us know who your partners are and what traffic they have sent us.
- Let us block the content partners we don’t want to appear on.
- Let us also target specific content partners.
Now I’m sure there is more I could add and Google have introduced a few of the ones I mentioned. I Hope MSN will fulfil these few I have listed and then some more.
If you want to read more on the upgrade to Microsoft Content Ads Beta you can - I’ve not because it is only the USA at the moment and I don’t want to be disappointed quite yet.
